We live in a society that encourages personal expression, and the result is a beautifully diverse display of personal values, principles, interests, perspectives, and styles. You can see personal expression on display in the way that a person dresses, or interacts with strangers, how they style their hair, or their house is painted or decorated, or how they’ve personalized their car. Our society has collectively become very good at letting people know what we think, believe, or like. This should, of course be celebrated, as long as it does not impose anything on another person, or degrade or oppose anyone.
This celebration of personal expression has not gone unnoticed by businesses that are looking for new ways to promote or advertise their business or a particular campaign. Vehicle branding has become a popular way to catch the eyes and attention of new potential customers and clients, and it is not just limited to cars on the street. Some businesses have even gone as far as getting their name or logo displayed as a vinyl wrap for boats or other vehicles that are not confined to the road alone.
How vinyl wrap for boats can be a successful marketing tool
Vinyl wraps for vehicles in general are used in both a professional and personal capacity. There is certainly a market for those who are interested in a vinyl wrap for boats, or for the car that they own, or perhaps even for small airplanes. These custom vehicle wraps can showcase a style or flair that appeals to the owner, but they are also incredibly successful at getting a company’s name, brand, or logo seen by thousands of people that might not have otherwise seen it, depending on the location.
On average, a person living in the United States will have traveled just over 300 miles in one week’s time. Between commuting, driving out of town here and there, trips to the grocery store and errands around town, there are countless opportunities to get your company’s name in front of new potential customers. In fact just one car wrap has the potential to be seen by 30,000 to 70,000 people each and every day, casting impressions even when people are not conscious that it is happening. You never know who will glance at your company name on a passing car, and later, when in need of the services you provide, recall that fleeting memory. The same goes for a vinyl wrap for boats. Passing water enthusiasts will notice. And just like that, you have a new customer, thanks to your mobile advertising!
Business branding and expression in the workplace
It is important to get your name out there, of course. Advertising and marketing are key factors to the success of your business. But other key factors are working hard in the office: your employees. One part of keeping a happy and enjoyable workplace is by making sure that your workers feel heard, appreciated, and understood, even in the busiest and most stressful moments on the job.
A simple way to create a desirable work environment is by making the office a place that everyone enjoys being. Bright, fresh plants and office wall art are great ways to make the work space feel less likely a detention center and more like a home, or at least a place that your employees feel comfortable. A study focusing on productivity in the workplace showed that individuals who worked in spaces that were decorated with plants, art, or other aesthetically pleasing and calming pieces were indeed 17% more productive than employees who worked in areas without any decorations.
Most people, at 73% of women and 64% of men, say that the design, layout, and decor of the workplace does indeed affect their personal working day. Visuals can be powerful! So whether you are designing an office space or putting your business name on wheels, make sure that the look matches the feeling or idea you are trying to evoke.