It’s 12:00. Do you know where your cell phone is?
Of course you do — and so do all of your potential auto sales leads out there. More and more people are using their smartphones and other kinds of mobile devices for communication and Internet connectivity these days, which is why it only makes sense to start taking your auto lead generation business into the mobile realm.
If you want to attract auto Internet leads through a handheld device, there are a few rules to keep in mind. Follow these tips, and you might be ditching your computer completely!
Rule #1: Make Your Site Mobile-Friendly
Most web developers already know this, but you need to have a car finance leads site that’s easy to use, navigate, and read on a mobile device. This can be more difficult for small boxes to enter information or pages with lots of detail. See if you can break up the process page by page or include special enlarging features for texts and images to make the surfing process as smooth as possible.
Rule #2: Stay Connected
Because your potential auto sales leads are working through their phones, they probably expect answers as fast as humanly possible. Consider your service like you would a text message. It’s only polite to respond as fast as possible, even if it’s with a simple message that says, “So glad to hear from you! We will contact you with more information within the next business day.” Leave other means of contact information in the case of a truly hot lead.
Rule #3: Be Ready to Talk Numbers
Because of the wide range of available information on the Internet, many people come into used car leads with an inflated sense of what they want to get out of the deal. Of course, reading a few Wikipedia pages doesn’t make you an expert, but today’s consumers are extremely well informed. Some 36% of people are ready to purchase a car outright, and probably 43% of them are going to finance their cars. Have the numbers in your head so you’re ready to negotiate at a moment’s notice.
The world of auto sales are changing — and so should you! Don’t get left in the dust. Get mobile.