The internet has made car buying much easier and more convenient. It allows potential car buyers to essentially search car dealers online for their next new or used car. They can search for specific makes, years and colors of their desire car or used truck. Many car dealers will also input their inventory directly onto their sites, hoping to bring in customers from the internet. However, eighty-four percent of consumers indicated in a study that despite their searches online; that they still want to buy a car in person. How can an auto dealer use these numbers to increase their customer visits and to reduce their inventory?
The average car on the road today is just over 11 years old. That means that people are purchasing more often, and pushing the older cars out. Some people will be looking for a new truck, while others will want something that is used for the cost savings. A car dealer needs to cater to both of these types of customers. They need to also cater to their buyers who prefer to view the cars and trucks online before visiting the store. This is a great way to get them into your store, and not a car dealer down the road. Both newer and older cars should be displayed, to ensure all customers are viewing their preferences.
Next, a car dealer needs to be competitive on pricing. Not so much that they won?t make money, but enough that the buyer feels like they got a great deal by coming to your shop. This will keep them returning and even referring the auto dealer to their family and friends. Also, by marketing and catering to the online shopper; auto dealers are reaching a new type of buyer that will be able to spend more money. Gen Y customers, who have accounted for 27.7% of new-vehicle sales thus far in 2015 are willing to spend an average of $3,703 in technology for their next vehicle. This type of a buyer is much more familiar with technology, and will be much more likely to require that in their new car. Eventually, the majority of cars will be technology induced, so this is an important step to follow.
There are many steps that an auto dealer can take in catering to their different types of buyers. It is important to stay up with technology and the new buyer trends. If you don?t, your store could fail, as your customers might be choosing your competitor over you. The business of auto sales is increasing and more cars are being sold and bought, meaning there is a huge opportunity to make a lot of money in the auto dealer industry.