Advertising for a business is no small task. The cost of signs and billboards can drain your funds from month to month, not to mention the high cost of print ads. Fortunately, there’s a way to advertise without breaking the bank, and it’s as simple as driving a car.
Vehicle wrap advertising is a great way to create buzz for your business. Think of how iconic the Best Buy Geek Squad vehicles became after they debuted. Fleet vehicle advertising boosts a company’s name recognition 15 times more than any other method of advertising available. People can’t help but notice and remember vehicle wrap graphics.
Vinyl car wraps are usually custom designed to suit your vehicle and your business, then wrapped around your vehicle to serve as mobile advertising. For a simple one-time cost, your vehicle can go from a plain method of transportation to the face of your brand.
Custom car wraps have undeniable advertising power. They have one of the lowest cost-per-impression rates of any form of advertising, meaning you’ll get the most impressions for the lowest cost. Some businesses who integrated car wraps into their advertising strategy saw business increases of up to 107%.
Think about how many vehicles you pass every day when driving, and imagine that each of them now knows about your business. The average vehicle that’s driven about 15,000 miles a year will pass nine million vehicles, and a single car wrap can be viewed anywhere from 30,000 to 70,000 times a day.
Over 95% of Americans are reached by advertisements and media that target people in vehicles, and 47% of people in the 18 to 34-year-old demographic said that car wraps were an especially memorable form of advertising.
Vehicle wraps reach audiences of all ages, backgrounds and demographics 24/7, 365 days a year. With benefits like this, what’s stopping you from buying one for your company vehicle? To learn more, read this.