What You Need to Know to Sell Loop Car Carpet
Most people do not think about replacing their car carpet. As the carpeting gets worn, they simply ignore it, accept it as a sign of aging, or throw a mat over it. However, loop car carpeting is meant to be replaced every ten years.
In addition to providing comfort, car carpeting also helps to protect the passengers from the noise of the vehicle as it runs. Carpeting effectively absorbs noise making the vehicle quieter.
Because most car owners do not know that or do not even realize replacing loop car carpet is an option, it is up to auto service departments, auto dealers, and car part clerks to let them know.
By simply letting the customer know that replacement carpet or custom carpets are an option, some will choose it expanding your business. For car owners that are struggling with repairs, it may seem unaffordable, but many will see the value in the expense and move forward.
Car carpets are typically neutral colors such as black or beige. With custom carpet, you can make it any color you want within reason. You can look at different material options such as nylon car carpet, ultra plush, or even a fleece truck mat. There are a wide range of options that most people are unaware of.
Educating the consumer is an important part of growing a business. While many people may sale they are uncomfortable “selling” a customer on services they may not think they need, informing a consumer about their options is entirely different.
You can provide them with information about loop car carpet, let them know it is recommended that the carpet is replaced every ten years, and then see where the conversation goes.
If they person you are talking to immediately brushes off the idea, you can know you provided them with valuable information. If they individual starts asking questions and appears interested, you can move forward without feeling awkward that you are pushing something on them that they are not interested in.
An important thing to know about sales is that you are selling an experience or feeling, you are not selling a product. Bringing that principle to this discussion, you are not selling carpet, you are selling a more comfortable driving experience.