Are You Making a New Car Purchase with This Year’s Tax Refund?

It has been a season of surprises this tax season. As many as 6% of people are facing significant tax increases this year. If you are one of the few who actually earned a refund this year you might want to find a way to make the most of this money. Perhaps, for example, it is finally time to visit the closest Ford service center and dealership to see if they have any of the new truck models. As many people are looking, for instance, for the new Ford Ranger a new tax refund may serve as the down payment.
Whether you are going to use a tax refund for a down payment on a new or used car, it is always important to do your research ahead of time to make sure that you understand the best prices that should be available. And whether you are looking for a way to make sure that you can get the newly released Ranger models from your local Ford service and dealership lot or you are interested in an electric model made by another manufacturer, there are many choices that you need to make.

Ford Service Departments and Others Work Hard to Built Loyal Customers
It does not matter if you are buying used trucks or new cars from a dealership, the reality is that dealership’s service department wants your business. With the pricing of both new and used cars being so competitive, many dealerships make a significant amount of their profits from customers who return on a regular basis for routine maintenance like oil changes and tire rotations. In addition, these service managers are hoping that if they establish a relationship with customers those same drivers will also return for damage repair after accidents.

Although there are many automobile manufacturers, a significant amount of the money spent on vehicle purchases are on trucks. Not surprising, Ford generated almost $150 billion in revenue in 2015. This amount is a significant increase from $144 billion in 2014. Getting these customers onto the lot in the first place, however, can be a challenge in itself. In fact, the latest research indicates that vehicle buyers spend 59% of their vehicle finding process time online researching. It is only after they understand the prices that are fair and common do many of these buyers go to an actual lot to take a test drive and to make a final decision.

It is at this point of visiting a lot, of course, where walking in remains the common form of initial contact with a car dealership by more than 50% of vehicle shoppers. This experience is also what so many of us think about, wither with dread or fondness, when we think of car dealerships. Global car sales reached a record 88 million vehicles in the year 2016, which was a 4.8% increase from a year earlier and actually set a 10 year high. Will your tax refund help you make the decision to make a purchase of a new or used car or truck?

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